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What is Lead Nurturing Automation?
This is a process that helps businesses convert leads (people who have shown interest in your services) to potential customers by keeping them engaged through a series of personalized emails and SMS messages. We design and automate email workflows that guide leads through the sales funnel, ensuring they stay connected with the business until they are ready to purchase.
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How does lead nurturing work?
With tools like ActiveCampaign, we build smart automations that track and respond to user behavior—like email clicks, page visits, or content downloads. Leads are automatically segmented by interest or intent so you can deliver personalized messages at scale.
No more manual follow-ups. Just the right message, at the right moment—driving engagement, trust, and better conversions, without lifting a finger.
Let me give you an Example:
Let's say business ABC offers three different services. When a prospect fills out a form on their website:
They are tagged based on their service of interest.
They receive an automated welcome email introducing the service.
Over the next few days, they get a series of emails—educational content, testimonials, and special offers.
If they click on a specific service link, they are moved to a more targeted workflow.
If they don’t engage, a follow-up email or SMS is sent after a set period.
If they book a consultation or make a purchase, their current automation stops.
A new automation is triggered, introducing them to a complementary service or an upgrade.
Over time, the system tracks their interactions, ensuring they receive relevant follow-ups that maximize lifetime value.
Why Lead Nurturing Matters?
Customer buying behavior is unpredictable. Not every lead is ready to make a purchase immediately. Through strategic nurturing, you can
Boost Conversions
Leads who receive nurturing emails are 21x more likely to convert into paying customers.
Build Lasting Relationships
Nurturing helps maintain long-term engagement, even during long sales cycles.
Optimize Ad Spend
Nurtured leads cost 33% less than un-nurtured leads, maximizing the ROI on your marketing budget.
Increase Revenue
Businesses that implement nurturing automation have seen a 30% increase in revenue from existing leads.
3+ automated lead nurturing examples
A few examples of automated lead nurturing include:
1.
Sending abandoned shopping cart emails
2.
Sending event reminder emails, like for a webinar
3.
Sending follow-up emails after a micro-conversion, like a guide download
4.
Sending anniversary emails for existing clients
Challenges you can entrust to us
1,000+ of our clients had pipeline generation issues that seemed
intractable, but we proved otherwise. Faced any of these?
Revenue stagnation
Your revenue boost is lagging 2–3 times behind projections, and you're struggling to find enough qualified opportunities to close B2B deals.
Slow deal closure
Meeting sales quotas takes an unacceptably long time frame of 6–12 months. Your goal is to boost lead quality to drive sales-ready prospects.
Internal constraints and bottlenecks
Overburdened with routine, your team struggles to optimize processes and innovate go-to-market strategies, resulting in missed sales KPIs.
Why is automated lead nurturing needed?
Companies can’t rely on manual lead nurturing anymore. You need to automate your efforts because:
Your audience purchase journey isn’t linear anymore
Today, people take unique journeys to become a client. They rarely follow the traditional marketing funnel, which poses a challenge to marketers trying to nurture leads at scale.
That’s why automated lead nurturing is so valuable.
With automated lead nurturing, your business can create multiple journeys based on user behavior, like viewing the pricing page or downloading a guide. Plus, you eliminate the need to move users to different paths or send emails manually.
Your marketing automation software does it for you, we do this for you.
Your audience (and everyone else’s) faces multiple distractions
Every sale involves more than one voice. Whether you're B2B or B2C, decisions often rest in the hands of multiple stakeholders.
From families weighing home services to B2B teams of marketers, IT pros, and accountants—each brings a unique concern.
That’s why we build automated lead nurturing journeys that speak to everyone involved.
At Brandthryve, we help you tailor messaging to each role, creating smoother paths to yes—and ensuring no voice goes unheard in the decision-making process.
Your audience (and everyone else’s) faces multiple distractions
Your audience is constantly pulled in different directions—news, social media, and life itself. Attention is scarce.
That’s why smart businesses turn to automation to stay on top of mind. At Brandthryve, we help you nurture leads with precision-timed email and SMS campaigns built to re-engage when it matters most.
From abandoned cart sequences to follow-ups that convert, we design systems that work quietly in the background so that no opportunity slips through the cracks.
Case Studies
How we grow email revenue by up to 30%
Get to know some of the brands that we’ve formed long-lasting relationships with. They came to us looking for more traction with their email and SMS channels and stayed with us for the long-term for the year-over-year revenue growth and exponential return on investment.
Peak Design makes award-winning bags and camera gear, and they lean into the strength of their community to maximize on brand loyalty.
Joined forces with Brandthryve in 2020, going on 5 years and counting.
Through Brandthryve, for the last 5 years Peak Design has seen:
18x
5-year ROI
26.32%
5-year CAGR
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EMAIL IS PEAK DESIGN'S #4 SOURCE OF LAST CLICK REVENUE
Automations do a lot of work in the loyalty and retention arena for them, leveraging campaigns like Birthday, Anniversary, Win Back, Post Purchase, along with the usual Cart and Browse Abandonment and Welcome series.
Triumph, headquartered in Switzerland with branches in 45 countries, is a leading manufacturer of lingerie.
Our partnership began in 2019, and now Brandthryve powers 6 of their international markets: AU, NZ, HK, SG, MY, TH, VN.
Over a period of 3 consecutive years Brandthryve's emails have driven incredible revenue:
30x
6-year ROI
33%
6-year CAGR
EMAIL IS TRIUMPH'S #1 OR #2 SOURCE OF LAST CLICK REVENUE IN EVERY MARKET
Shout! Factory is a home video and music company that sells all of your favorites from TV, film and cult classics.
Since 2021, Brandthryve has been powering their email and has driven revenue growth year-over-year.
Newsletters and automations have proven to be consistent and reliable revenue drivers:
21x
4-year ROI
24.75%
4-year CAGR
EMAIL IS SHOUT! #4 SOURCE OF LAST CLICK REVENUE
Big Chill’s retro and modern appliances provide functionality, efficiency, and dependability. They marry cutting-edge cooking technology with unrivaled style.
In 2018, Big Chill came to Brandthryve because they needed to grow their email channel.
Over 7 years, we have managed their entire email channel, including producing all of their monthly broadcasts
and automations:
16x
7-year ROI
42%
7-year CAGR
EMAIL IS BIG CHILL'S #3 SOURCE OF LAST CLICK REVENUE
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We’ve driven over 2,448,200 leads for clients through automation.
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